INVESTMENTS
KAKELGIGANTEN
Kakelgiganten has established itself as a leading player in the tile industry, thanks to its unique range of high-quality tiles at the most affordable prices on the market. Since their launch in 2018, they have not only redefined standards of design and quality, but also made style and sustainability accessible to everyone. In addition to their successful online store, they have a showroom in Malmö that has become a reference point in the industry, where both retail and business customers can experience the quality and design of the products up close. This combination of digital and physical presence strengthens Kakelgiganten's position as a versatile and adaptable player in the Scandinavian market.
The company Kakelgiganten, founded in 2018 by Ali Assadolahi, has become a textbook example of the success that Indexon strives for in its investments. It is now a robust and mature organization ready to take on new challenges and expand into new segments.
For more detailed information, visit https://kakelgiganten.se/
TENFORS
TENFORS develops self-designed products in tiles, clinker and bathroom fittings, and since its inception in 2020 has quickly established itself as a strong brand in its industry. By combining functionality with aesthetically pleasing design, TENFORS strives to create environments where people not only thrive but also function better. Their mission and vision are built on principles of integrity, perfectionism, hard work and accountability, shaping their promise of excellence. With the launch of its active B2B sales channel in January 2024, TENFORS has further consolidated its position as a leading player in the sector, demonstrating strong growth and innovation in design and product development.
More information can be found at https://tenfors.se/
MADLADY
Madlady strives to develop 'the perfect pant' with optimal fit and quality for women of all different body types and preferences. Their emergence as a prominent player in the online trouser industry is the result of a strong commitment to combining comfort with style, as well as a deep understanding of correct measurements and how these are communicated to customers. This approach has created a strong community of loyal customers who value Madlady's focus on quality, fit and customer engagement. The company's success is reflected in the positive feedback from a growing number of satisfied customers, confirming Madlady's position as an innovator and role model in the fashion industry.
Founded in 2011 by Madelene Fisch and Ilia Komorin, Madlady serves customers throughout Scandinavia and Europe. With its impressive growth and profitability, Madlady now aims to reach new audiences in international markets.
For more detailed information, visit https://madlady.se/
EVIGH
Evigh is a new Swedish clothing brand from portfolio company Madlady, founded by Madelene Fisch and Ilia Komorin, who since 2011 have established themselves as trendsetters and powerhouses in the fashion industry.
With Evigh, the company continues to challenge the generic fit standards of the mass-producing fashion industry by designing what it calls length-inclusive pants. Offered in a variety of lengths for every size, the pants target a more mature audience that values classic designs and timeless silhouettes. By focusing on durable quality and versatility, Evigh wants to help women build a wardrobe that lasts, with pieces they can wear for a long time and truly love.
For more detailed information, visit https://evigh.com/
JEVIE
Jevie develops natural skincare products that are characterized by a harmonious fusion of nature's rich biodiversity and cutting-edge biotechnology. Their revolutionary formula is the fruit of 33 years of research resulting in a unique range of clinically proven skincare products containing only 100% natural, wildcrafted ingredients without any synthetic preservatives, artificial colors or fragrances.
The motto 'NATURE IS ABOVE ALL' permeates every aspect of their business, emphasizing a profound sustainability philosophy. From careful selection of natural ingredients and development of end products to eco-friendly packaging and responsible logistics. The company was founded in 2022 by Professor Shahram Mesri, Nicholas Thaulow and Hossein Sadr. All manufacturing takes place in Tokyo with headquarters in Malmö.
For more information, please visit Jevie's Philosophy and Science. https://jevie.skin/
RUGVISTA
RugVista Group is a leading company in online carpet sales, with two well-known brands: CarpetVista and RugVista. CarpetVista, was one of the first players to sell carpets online and quickly became a pioneer in the industry. Their initial focus was primarily on hand-knotted rugs and thanks to their successful model, it paved the way for the introduction of RugVista, a brand that complements modern, machine-made designer rugs. Together, these brands have established RugVista Group as a significant player in the global online carpet market.
The company was founded in 2005 in Malmö by Indexon and Hossein Sadr. Since then, it has experienced steady growth, leading to an IPO in March 2021. We have strong confidence in the potential of the company and its management, confirming our belief in their robust ecosystem and ability to sustain long-term success.
More information is available at https://www.rugvistagroup.com/en/section/investors/
CARPET AVENUE
Carpet Avenue, a prominent company in the carpet industry, is distinguished by its unique product portfolio and innovative marketing strategies. The renowned range of products includes everything from exclusive oriental carpets to trendy modern designer carpets. The company is showing strong growth and success, thanks to its comprehensive team of experts who together have many years of experience in the carpet industry and e-commerce.
Founded in 2019 in Hamburg, the company has a world-class logistics center that delivers rugs to both B2C and B2B customers, mainly in Europe and Japan. Their strong focus on quality and design has quickly established Carpet Avenue as an important player in the international carpet market.
More information is available at https://carpetavenue.se/
CARPIENT
Carpient – Investing in Sustainability and Growth
Carpient was founded by a team with over 40 years of experience in the rug industry and a strong background in interior design. The brand delivers beautifully crafted designs, featuring modern contemporary and timeless Oriental styles. Since its launch, Carpient has seen steady growth and interest in both B2B and B2C markets, driven by a commitment to ethical practices and sustainability.
Previously available through other online retailers, Carpient has now launched its own ecommerce website in 12 languages. This initiative aims to build up the brand, facilitate and optimize the process of connecting with other resellers, and directly reach B2C customers.
Leveraging advanced technology, Carpient produces durable, machine-made rugs that ensure consistent quality in every piece. By collaborating with trusted, long-term suppliers, the brand emphasizes eco-friendliness, prioritizing Oeko-Tex certified materials, and upholding workers' rights.
Let your floors make a statement with Carpient—a brand that embodies beauty, craftsmanship, and quality for the modern-day conscientious consumer.
More information is available at https://carpient.com/
Carpient — Where style meets sustainability, right at your feet.
HYLTARP
Hyltarp is a company founded by Agneta Carlén, driven by a deep passion for horses and years of experience in the equestrian industry. The company focuses on creating high-quality horse blankets that combine function and design, providing comfort to horses in all weather conditions. Hyltarp Sweden values participation, development, and joy, with a vision of offering products that enhance the well-being of horses.
Indexon sees this investment as a natural step in our commitment to sustainable and high-quality solutions within niche markets.
"We live the equestrian life"
For more detailed information, visit https://hyltarp.se/
ELASTYCLOUD
ElastyCloud provides IT support to all companies in the group. Their focus is on providing innovative IT solutions for the e-commerce sector, with the aim of strengthening and simplifying the digital processes of business operations. Through its technological prowess and in-depth understanding of digital business needs, ElastyCloud plays a crucial role in supporting and driving the success of the group's various companies.
The company was founded in 2019 by Indexon, Mats Bergström and Hossein Sadr, all with deep roots in the RugVista group. Their extensive experience from having developed a self-built e-commerce system gives them a unique insight and ability to create customized IT solutions for the group's needs.