We are pleased to announce our investment in Evigh, a sustainable Swedish clothing brand that challenges the generic fit standards of the fashion industry.
When the big fashion chains design pants for mass production, many women are forced to compromise on both style and comfort. Evigh's goal is to create pants that fit all women, even those who are shorter or longer than the standard measurements prevalent in the fashion industry. Everyone deserves to feel comfortable and confident in their clothes.
The pants, which come in a variety of lengths for each size, feature classic designs and timeless silhouettes. By focusing on durable quality and versatility, Evigh wants to help a new, more mature audience build a wardrobe that lasts, with pieces they can wear for a long time and truly love.
Evigh is a brand from portfolio company Madlady, with founders Madelene Fisch and Ilia Komorin. We look forward to continuing to support their inspiring journey towards a more inclusive and sustainable future.
For more detailed information, visit https://evigh.com/